But including actual gameplay in your creatives shows people the actual game experience and avoids any disappointment once they download the game. Read and learn how to create a great first-time user experience that will engage your players and make them come back for more. The VIP system provides players with valuable perks. Also, you can participate in special events. The other 4 bundles go from $14.99 to $99.99. She can't be targetted by anyone during a battle. The only thing you need to do in a battle is to trigger the heroes special attacks. The AKF Arena monetization strategy doesnt lack great features either. Have questions about this ad or our catalog? Interested in how good each hero is? He can also protect one backline ally from fatal damage once per battle. The game has another type of subscription, a standard battle pass called the Regal Rewards. The name says it all you get to create your own, First, you get a taste of it, so you get one free bundle to craft. Just like most RPGs, the game constantly encourages you to get more social. She will instantly attack the enemy opposite it her with burst damage, making her positioning very important. Here, it tells you right away the game has a very complex economy. But also Markiplier for some stupid reason. These videos are straight up of different games, or are completely misleading. Its more like an animated banner ad. Therefore, early in the game, players dont have a strong motivation to make purchases. So far, AFK Arena reached almost $1 billion in all-time revenue. The US has the biggest download share, while China is in second place. Nemora can heal allies and charm enemies to attack each other. This is the players biggest blocker and the games, To get three identical heroes you can then. On the bottom, you can enter different sections: Campaign, Heroes, maps, and chat. This is another version of the previous concept. Hopefully, our AFK Arena analysis shed some light on this game and what made it so popular. JavaScript is disabled. Some even say they put user retention above monetization. Redeem codes in AFK Arena can be used to improve your experience by obtaining free items including Rare Soulstones and Hero Scrolls. To help you with that, you immediately get two heroes added to your collection. With the $14.99 subscription, you would have enough in three days time. You can keep battlinguntil your team is strong enough to win battles. AFK Arena was launched in April 2019 by Lilith Games. The purpose of this creative is to explain the main elements and benefits of this game with a focus on heroes. Its top-notch branding. To get three identical heroes you can then ascend, you will have to pull gachas. *** NON-STOP PERKS *** The battle doesn't stop when you log off. If you submit multiple artworks, at most one will win (the one with the highest prize). What makes it so innovative then? Mobile game ads are an absolute shitshow. It is the best RPG for busy you. Thats it. Elijah Wood is relaxing on the couch while his steady RPG, Ogre, is making them dinner. I don't think anything about mobile game marketing is legal. For more action-packed adventures be sure to check out our Idle Heroes codes, Honkai Impact codes, Mobile Legends Adventure codes, or Mobile Legends Bang Bang codes pages. In this section of our AFK Arena analysis, youll learn more about this games user acquisition and advertising strategy. Well, odds are, you will be tempted to, AFK Arena is one of those games that are super retention-focused. So far, AFK Arena has been downloaded more than 45 million times. Arthur is a tank that can buff allies behind him. Characters are really cool, rates arent bad at all and plenty to do. By the end of 2020, that number went to less than 1 million downloads and in 2022, it was between 200 and 400 thousand downloads per month. Safiya is a fire mage capable of casting powerful orbs to destroy her enemies. (Benchmarks+ data). This concept can be made into dozens of ads each one can feature a different character. The game is centered around its, that play a huge role in player progression. It is much simpler than what you would usually expect from an RPG but still comes in high quality. Maulers. Its unsure whether its a close up of an actual character or a digital drawing of an eye. Let me take you through the games main mechanics that make this possible. The Advancement Rewards are actually a simplified battle pass. and a whole lot of VIP points. online ads are targeted so you must mostly play good non-mobile games, congratulations friend. First, head to the game's official code redeem page. One thing is for sure - AFK Arena brought some original concepts to the role-playing landscape. . I don't get who it appeals to though, however. Typically, this would cost you more than $20. Therefore, early in the game, players dont have a strong motivation to make purchases. However, if you want to buy it, you have to hurry up. However, because this game still has a decent income of new users and manages to monetize its existing loyal fanbase, its still considered to be quite successful. This is AFK Arena innovation at its finest. The more phantoms on the battlefield, the higher his DPS output will be and they'll also reduce his damage taken. . The icon introduced in March 2019 is a bit more abstract. Its a simple, but effective way to show that players can advance in the game even when theyre not playing. This game uses AdMob, Facebook, Snapchat, Mopub, and Youtube for advertising the most. Now thats impressive. The totems can provide healing to his team, and distract enemies by taunting them. Quite a lot of them, actually. One of your heroes teaches you the basics. AFK Arena comes with typical RPG features but simplified. One thing is for sure AFK Arena brought some original concepts to the role-playing landscape. Voyage of Wonders: Glorious Dawn Guide. Besides this, some of the games events reward your daily efforts as well. These games manage to keep 51% of players after day one and about 25% after 7 days. Two weeks ago I spend all my money becoming a Raid Shadow Legend. Orthros is a tank that bends the rules of time to defeat his enemies. Tasi is a support hero with powerful CC that teleport away from enemies. You can find your UID in the top right of the Details page. The modes include a Tower mode, PVP mode, Labyrinth mode, etc. Players can also enjoy a new PvP mode where players battle One-V-One as well as a match-3 game mode called The Wondrous Pouch that was introduced in back in December 2020. Belinda is a magic caster that can buff her allies with crit and deal high AoEburst damage to enemies. Arden is a support with one of the best CCs in the game that can root up to 3 enemies at the same time. Not only do they provide additional battle rewards, but are also a great retention technique. Its best to focus on just one feature/benefit per ad. is the only way to raise the VIP level faster. Brutus is an extremely strong melee DPS that can carry teams. Why would players participate? Pretty surreal the first time I saw it. Some of the codes are very old, and it seems Lilith has forgotten to deactivate them. Udonis is an independent full-service mobile marketing agency that acquired more than 200,000,000 users for mobile games since 2018. If you're looking to build up a specific character to help keep your team alive, she's a good choice. We break down Lords Mobile monetization methods. However, because this game still has a decent number of new users coming in and manages to monetize its existing loyal fanbase, its still considered to be quite successful. Youve come to the right place. People want to see different aspects of gameplay as it relates to the games genre. Want to read more dissections like this? After day 1, the game keeps an average of 53% of players, After a week, 33% of players continue playing, 30 days later, 17% of players are still playing. Be that as it may retention supports monetization. You are using an out of date browser. He lacks burst, but his damage can be quite high over longer battles. Looking for that one article that will tell you all you need to know about in-app ads? Guide Contents. The concept behind this ad is quite simple introduce a character and offer free rewards. It has graphics. Lucius is a strong support/tank hybrid. As you probably know, well-optimized app store pages increase a games visibility and thus aid organic user acquisition. Check them out here. AFK Arena is a gacha-style game, which means opening lots of boxes. This successful game is all about innovation from gameplay to monetization. The guy on the right answers, Nope, Im playing AFK Arena. Unit 04, 7/F, Bright Way Tower, No.33 Mong Kok Road, Kowloon, Hong Kong, http://www.lilithgames.com/privacy_lilith.html. In order to encourage non-payers to try them out, they come with 3-day, This is the only offer in the game that came as a. . I cover important KPIs like downloads and revenue. Interested in more AFK Arena mechanics? The games competitors targeted different markets during the soft launch. . You just throw characters into an automated battle, get rewards and level them up. When that happens, you will need to ascend them to boost their stats. Youre ready to play on your own. Lets talk about what happens when youre stuck on a level. Lucretia is a melee hero that can hunt the highest enemy DPS and deal AoE damage. Just like the icon, AFK Arenas images went through some changes as well. After a week of playing, I didnt move from VIP 1. Released globally in April 2019, Lilith Games' AFK Arena is a squad role-playing game with a mix of idle RPG and turn-based RPG mechanics. Although he can take a lot of hits, he still needs to be placed behind a tank on the frontline. All of these offers have one thing in common they. Unless stated otherwise, the data in this article comes from AppMagic, our data partner. This is pretty generous. It featured a lot of creatives where hero characters evolve and get more powerful. We know one thing about the players who get to this point for sure theyre very into the game. Saveas sacrifices his own health to increase his damage, the more HP he has, the more DPS he does. Her ult can snowball games, but she's pretty useless on her own. From here, one can access four tabs: Formations, Popularity, Heroes, and Portraits. I decided to return to this game after a 4 year absence and I have to say I'm sofar really impressed with how fun the game is. Izold is a tank that can self-regenerate health during battle. He can stun enemies and decrease their energy regen. Now I live in a dumpster outside a McDonalds with free WiFi. The thing is, making in-app purchases is the only way to raise the VIP level faster. The game has another type of subscription, a, Its interesting to notice that adding this feature. While this video is a bit cringy due to subpar acting, it does offer some social proof. Trying to figure out how to monetize your game? A woman walks in and asks a group of guys are they playing AFK Arena too? Dragonemperor34 2 yr. ago. He can heal and shield allies, but still take a beating on the frontline. The. This includes many different resources that can be obtained in more than one way. Furthermore, AFK Arena had different temporary icons during different holidays like Halloween. To motivate you to actually play that day, the game included daily quests and daily rewards. But before we get into all that, heres some info about what this game is all about and how well it performs according to the main mobile game KPIs. The $4.99 Voyagers set brings you 600 diamonds along with three other resources. Other markets AFK Arena does well in are Russia, South Korea, Brazil, and Germany. In the ad above, we can see that the misleading content where one character battles a whole army of enemies has continued post-global launch as well. As you have probably noticed, AFK Arena monetization is all but simple. Events. Theowyn is a melee DPS that can turn into a spectral and curse her enemies. Ultimately, happy and engaged players are more likely to become paying players. Its clear that AFK Arena is getting less and less popular. On top of all of this, there are wait times. Im sure youve heard of their popular titles like Rise of Kingdoms or Art of Conquest. Since I'm in Germany I get English ads with the worst German dub possible. It will reward you for any kind of social interaction joining a guild, adding friends, sharing on social media, etc. Estrilda can provide energy regen & damage reduction for her allies. She takes less damage when more allies are alive. Will post when it arrives) Furthermore, theyre targeting their main audience men aged 25-34. AFK Arena is definitely not one of them. Vurk is a ranged DPS with good sustain damage, especially when enemies are closer together. Both provide daily diamonds, VIP points, and additional rewards. Viewers tend to connect more to other humans. If you need help, make sure to reach out. Up to 30 times more than what you would normally receive. Their prices range from $0.99 to $99.99. If you have FOMO, you really dont want to miss out on this one. Another type of notification I received was guild chat notifications. Players get to pick between different offers, special deals, bundles, and subscriptions. It's Not a bad game. Extremely high burst damage potential. Not only do they provide additional battle rewards, but are also a great retention technique. Rowan uses his gold coins to grant allies energy and stun enemies. Elijah just wants something more casual and is tired of the time needed to maintain his relationship with the Ogre. She can also stun enemies and drain their energy. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Find out what they did to bring in massive revenue while maintaining impressive KPIs. Unless stated otherwise, the data in this article comes AppMagic, a mobile intelligence platform. High-pitched female singer sounded like Mariah Carey (it's not) and had a rap breakdown where he said the artists name (first and last, 2 syllables each, the first name ending in -Y or -IE the last name ending in -O or -A like *ikki *osco or something) then he . to keep players busy. If you dont make a purchase, this will make everything slower. Also, every new battle you win brings you more loot. Well, rewards, excitement, or killing time. In fact, a player who is not going to spend money can reach a max VIP level 10 out of 20. The AFK Arena uses push notifications to nudge its players. More specifically, Elijah & Lailah, celestial twins. As every new level gets more difficult, the team has to keep up. Great art, lore, voice acting, and can be pretty fun, but as you get further into the game, progression gets slower and slower until it reaches a crawl. As you progress through this tutorial, you get Gold, Player EXP, Hero EXP, Hero's Essence , Gear, and two Heroes ( Mirael and Ira) These two will be able to be place holders until you unlock new heroes. Here is a detailed guide. A big part of this game are character collection, idle rewards, a variety of store offers, and gacha mechanics, all of which ties into AFK Arenas monetization strategy. The narrator explains everything players need to know about this game, including many features and benefits. They're pretty bad. . 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A max VIP level faster on social media, etc besides this there! Can root up to 3 enemies at the same time anyone during a battle is trigger! Is centered around its, that play a huge role in player progression VIP faster... Snowball games, but his damage taken blocker and the games events reward your efforts. Do n't get who it appeals to though, however hours for request. Comes from AppMagic, a mobile intelligence platform must mostly play good non-mobile games, or completely.